Griffith College Limerick

Diploma / Advanced Diploma in Marketing, Advertising & Public Relations(ICM)

This programme is designed to give an understanding of the environment within which business operates, and provide the knowledge and skills necessary to perform adequately in any single functional area of marketing. This programme will outline the importance of the functions of marketing, advertising and public relations as part of Marketing Management. They are professional disciplines in their own right offering carer development to eventual senior management.

Course Format
The Diploma/Advanced Diploma is offered on a subject -by -subject basis. Students are awarded a Diploma after year 1 and can progress to complete an Advanced Diploma in year 2.

Each course runs over a twenty-week period, from September to March, 1 evening per week, 6.30pm to 9.15pm.

Associate Degree in Communications
This is awarded to those candidates who, having completed the Diploma and Advanced Diploma, provide the ICM with the Assignment required for the award of the Associate Degree. The Assignment requirements are set by the ICM and typically involve the completion of a work or industrial based research project

Award
The course is awarded by the Institute of Commercial Management (ICM). Examinations are held in March and September each year.

Course Format
The Diploma/Advanced Diploma is offered on a subject-by-subject basis.

Students are awarded a Diploma after year 1 and can progress to complete an Advanced Diploma in year 2.

Each course runs over a twenty-week period, from September to March, 1 evening per week, 6.30pm to 9.15pm.

Diploma (Year 1)

Principles of Marketing
Advertising
Sales & Sales Management
Public Relations

Advanced Diploma (Year 2)

Campaign Planning & Control
Strategic Marketing Management
Financial Management
Management Theory & Practice
Research Project

Associate Degree in Communications
This is awarded to those candidates who, having completed the Diploma and Advanced Diploma, provide the ICM with the Assignment required for the award of the Associate Degree. The Assignment requirements are set by the ICM and typically involve the completion of a work or industrial based research project

This programme is designed to give an understanding of the environment within which business operates, and provide the knowledge and skills necessary to perform adequately in any single functional area of marketing. This programme will outline the importance of the functions of marketing, advertising and public relations as part of Marketing Management. They are professional disciplines in their own right offering carer development to eventual senior management.

Associate Degree in Communications
This is awarded to those candidates who, having completed the Diploma and Advanced Diploma, provide the ICM with the Assignment required for the award of the Associate Degree. The Assignment requirements are set by the ICM and typically involve the completion of a work or industrial based research project

DIRECT ENTRY STEPS 

Step 1 Fill out the online application form here.

or

Download the application form here. Complete and send to our Admissions Office.

Step 2 Send a copy of prior qualifications by email.

Step 3 Our Admissions Team will endeavour to contact you within 5 working days if you are successful in gaining a place.

Click here for details on completing the application form.

Fees

 Year 1 - Diploma in Marketing Advertising & Public Relations(ICM) €950
Year 2 - Advanced Diploma in Marketing Advertising & Public Relations(ICM) €950

Course Material

The majority of lecturers will provide lecture notes/course material throughout the course but, allow €25-30 approx. for the purchasing of textbooks.

Registration and examination fees are extra.